How to Pronounce Image File Names Without Sounding Like an Idiot

"I need that gif...jif...gift...file as soon as possible." Those shouldn't be the words of a savvy marketer, but alas, they are mine...quite often, actually. Almost daily, I have to tell the graphic designers on my team what type of file format I need a certain asset in. Because I don't quite know how to pronounce … Continue reading How to Pronounce Image File Names Without Sounding Like an Idiot

Digital Marketer’s Toolkit: Paper and Pen(cil)

Yes...I said paper. In my nearly 8 years of professional work experience, I've always found it incredibly annoying when I'm presenting a first draft of a PowerPoint or Word Doc, which I always preface with "this is just a rough draft, focus on the content for now" and it never fails, someone  starts nitpicking about … Continue reading Digital Marketer’s Toolkit: Paper and Pen(cil)

Digital Marketer’s Toolkit: Adobe Photoshop

There are a number of tools that I use everyday that help me do my job better -- whether it's Google Keyword tool or Dreamweaver, those tools help make me a more productive/less dependent worker. In the spirit of that,  I'm starting a new series called "Digital Marketer's Tookit."  Every Thursday, I'll post another tool … Continue reading Digital Marketer’s Toolkit: Adobe Photoshop