Social Media is Leveling the Playing Field, Big Brands Beware

I recently read a HubSpot blog post, in which the author questions industry thought-leader Don E. Schultz, who says that social media is killing brands. You can read the full article, but in short, Don argues that as more people use social media, the less they care about any particular brand. Basically, as consumers move … Continue reading Social Media is Leveling the Playing Field, Big Brands Beware

Finding Your Brand’s Voice – A Lesson I Learned the Hard Way

One of the least talked about, but most important things a community manager is responsible for is the brand's tone. ┬áIt's a huge responsibility, as the community manager helps shape the perception of a brand with it's online audience. In fact, for that very reason, some companies' social media team is part of the PR … Continue reading Finding Your Brand’s Voice – A Lesson I Learned the Hard Way