Finding Your Brand’s Voice – A Lesson I Learned the Hard Way

One of the least talked about, but most important things a community manager is responsible for is the brand's tone. ┬áIt's a huge responsibility, as the community manager helps shape the perception of a brand with it's online audience. In fact, for that very reason, some companies' social media team is part of the PR … Continue reading Finding Your Brand’s Voice – A Lesson I Learned the Hard Way