Will Skype for Facebook Mark the New Generation of Direct Marketing?

Imagine you're on Facebook late one night, and you suddenly get a video call. You look over, and it's Taco Bell. You answer, and it's a recorded video commercial, meant to look like a real person, reminding you that you're craving fourth meal... Okay, that may be a stretch, but with the recent announcement of … Continue reading Will Skype for Facebook Mark the New Generation of Direct Marketing?

Did Charlie Sheen Just Invent the Social Media Press Conference?

Is it a stretch to liken Charlie Sheen joining Twitter to a company calling for an unscheduled press conference?  Probably.  But that's exactly what March 1st, 2011 felt like. Let's talk about the Press Conference vs. the Sheen Conference. Phase 1: The "Pre-Announcement" Press Conference: A media alert is sent out Sheen Conference: Charlie Sheen … Continue reading Did Charlie Sheen Just Invent the Social Media Press Conference?

Google Favorite Places – Heard of It? Me Neither.

Being a up and coming digital marketing strategist, I'm always on the lookout for the latest and greatest in social media.  So today, while researching for a blog post on QR codes, I ran into a Google feature called "Favorite Places". Google's description of the feature: We've identified over 100,000 businesses in the U.S. as … Continue reading Google Favorite Places – Heard of It? Me Neither.

There’s Not a Badge for That? Opportunities Abound for Location-Based Social Media

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Location-based services seem to be the next hot advance in social media.  In fact, a recent article by Fast Company stated that the top adopters of these services are younger, more affluent, and most importantly, more influential than the average internet user  - basically, the early adopters are the cream of the internet crop. However, … Continue reading There’s Not a Badge for That? Opportunities Abound for Location-Based Social Media