When I first decided to make the move to Digital Marketing over two years ago, I remember Googling "How to get started in digital marketing" After all, making a career change is a difficult decision, especially when you're moving across the country to do so. At the time, I found this Mashable article with tips … Continue reading Breaking into a Career in Digital Marketing: An Insider’s Guide
A few days ago, I was shocked and appalled...(okay, maybe that's hyperbole)...to hear that LinkedIn was discontinuing their Questions and Answers. I'd only dabbled it in, personally, but having worked in B2B, I know that the service is ideal for lead generation and promoting thought-leadership. Upon hearing the announcement, me and some of my Twitter … Continue reading Could Quora Be the Cure for Writer’s Block?
Pandora Radio has always been my go-to spot when I want to listen to streaming music at work or when I'm getting ready for a night out. When Spotify came into the mix last year, I briefly switched, but since I had perfected my personal Pandora station so well, Spotify just couldn't compete. Sure it's … Continue reading Pandora Radio — I Love You, But You’re Cheating Your Advertisers
Have you ever met a Twitter friend for the first time in real life and found out that they are the exact opposite of their online persona? Either they're not very socially savvy (aka socially awkward) , have a raunchy sense of humor that you never saw or some other quirk which never came across … Continue reading How I Lost (and Regained) My Identity on Twitter
Do you really think comment cards still work? If so, please let me lead you into the new millenium... In the past, companies have relied on a number of research methods to determine what customers think about their brand. Restaurants used comment cards at the table, which ultimately got mangled, torn, or destroyed by splatterings … Continue reading If Your Business is Still Using Comment Cards, This Post is For You
First of all, I must apologize for my lack of blog posts lately. I got a fantastic new job working at Sony Electronics on the social media team -- so my life is social media all day everyday. Because of that, I think I've scaled back my personal social media networking to avoid getting social … Continue reading Digital Marketing Girl: Year 2?